- To obtain the education itself, with all of the concomitant joys and sorrows.
- To be able to get a better job, or more generally, to get whatever external benefits the degree provides (which may or may not be correlated with number 1).
- To socialize, or more generally, to get any of the things from the college experience that are desirable to students but are not part of number 1 or number 2.
Probably most undergraduates would cite the ability to get a good job as one of the reasons they are in college. For most business students, in my experience, that is the primary or even the sole consideration. Whereas liberal arts students are likely to have some genuine interest in the field they are studying, business students are likely to view the degree as a means to an end. They may be amenable to the education itself to varying degrees, or they may embrace the education itself as the thing that is going to help them get a job or be successful in that job; but I have never encountered a student that was studying business because he or she enjoyed studying business for its own sake or perceived any value of this study that was not entirely career-related. (There may be such students out there, but I feel confident in claiming that they are not the norm.) It is common for business undergraduates to want to get through the degree with the minimum amount of fuss.